There are dozens of internet search engines, and most people can even name a bunch of them off the top of their heads. There’s Yahoo!, Bing, Altavista, Baidu, and a bunch of others, but the 800 pound gorilla of internet search engines is Google.

Google is without any doubt the most used search engine in the world. It not only outpaces each of its competitors by a very wide margin, but if you add together the searches conducted on all of the other search engines they don’t even equal half of the searches that are performed on Google. Google’s market share varies a little each month, but it hovers around the 70% mark. That means that seven out of ten internet searches are made by people using Google.

For advertisers, the reach and penetration that can be achieved by placing keyword coded ads on Google is unmatched. For those using search engine marketing as a component of their customer acquisition process, it clearly pays to focus on Google search engine rankings and then worry about the others later. Fortunately, most of the SEO techniques needed to get superior search results ranking on Google will also work for the other major search engines, so it need not be a trade-off.

Just appearing on the first page of Google search results, however, isn’t enough. You first must make sure that you’re targeting the right search terms. A number one ranking for a term that is searched twice a year isn’t going to yield many new customers. As a business owner, you have to get into your customer’s head a little and figure out what words or phrases they would enter into a search engine if they were interested in the products or services that you sell. Make a list of these search terms and prioritize it according to the terms you think are the closest match to your web site’s offerings.

Then ask your SEO expert to add to that list the number of times that each of those search terms is used on Google each month. Google offers a tool to find that number. Also ask your SEO guru to add any popular related terms along with their usage frequency to your list. In looking through these popular related terms, you may find that you missed something in your original list. Then you’ll need to target the top 6-10 search terms. These should be the terms that offer the best mix of being directly on target for your products or services, and should be among the highest searched terms from your list.

These are the money words for your business. Your search engine marketing campaign should be designed to optimize your web site’s search engine ranking for those terms. As your rankings increase you should see your traffic grow as well. If your web site is well designed to convert that traffic to sales you should also see your bottom line grow.

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Maybe you’re just starting out in business and want to attract customers from the greater Austin area with internet marketing Austin. Or maybe you’ve been a brick-and-mortar store like a Texas restaurant web design for some time and know it’s time to create a web site and need help with austin web design to increase sales. Whatever draws you to the Austin market, you can be a success on the web with the right tools. Here’s some advice to keep in mind before creating your site.

1. Find someone who specializes in Austin Texas Web Design and is a reputable seo company. Someone who specializes in web design Austin knows what the locals are looking for. You won’t have to guess what will sell.

2. Choose a design firm that does custom web development in Austin. You want to be able to visit their office in person and discuss exactly what you’re looking for your site to do. You can benefit from their knowledge of what has worked in the past in Austin and what to steer clear of.

3. Choose someone who knows how to optimize website in Austin. What good is your site if it’s not optimized for local search engine traffic in Austin? If your plan is to drive the locals to your door, you need a web firm that knows a thing or two about how to get that done on the ever-changing web.

4. Find someone who specializes in your specific industry as well as austin brand development. If you’re a catering business, you want to find someone who specializes as a food photographer Austin. If you’re selling cowboy boots, you want someone with retail footwear experience. The more the firm knows about your niche industry, the better the recommendations they’ll have for you. And this will result in a site that drives in sales.

5. Get a guru who knows web development ecommerce. If you plan to sell anything online, you need a site that’s set up to make buying easy for customers. This is best left to the experts who know the fastest checkouts to recommend as well as how to set up your storefront for optimal performance.

6. Don’t write your copy yourself. Unless you specialize in writing for the web, you will want to hire a design team that includes a web copywriter. Today’s web audience has a very short attention span and you want to hit them quickly with your best information and sales pitch. Be sure and talk to your firm about print writing. A bored viewer is a lost customer.

7. If you don’t have a logo, get one. You’d be surprised how many new businesses don’t invest in their branding–their logo and stationery designs. If your printed materials look sloppy or are non-existent, you’re projecting a certain image to your customer without even knowing it. No doubt you’ve seen some awesome logos for competitors. Make sure you choose a firm that can create a good looking brochure.

8. Don’t be afraid to ask questions. A good web design firm as well as a skilled html developer will be happy to sit with you and answer all your concerns no matter how small. The web is an ever-changing medium and no one is born knowing how to navigate it all.